This ele­ment allows you to link your Word­Press instal­la­ti­on to your Mailchimp account and dis­play basic sub­scrip­ti­on news­let­ter forms that send the data your visi­tors enter direct­ly to your Mailchimp sub­scri­ber list. Super con­ve­ni­ent if you are buil­ding an audi­ence, sin­ce Mailchimp is a News­let­ter Ser­vice, available for free for the first 2000 Sub­scri­bers!